Once the order is placed on the website, the shipping process follows its course until the final step: dispatching the packages for last mile delivery. Why is the moment of delivery so valuable for the improvement of
When buying in a store, many factors come into play to offer the best possible customer experience: accessibility of the point of sale, hygiene and atmosphere in the premises, variety and availability of products, prices, personalization of the offer, loyalty program, delivery service, welcome by the store team, interactions with the sales staff, after-sales service and complaints management, returns policy, communication and advertising...
However, with e-commerce, the points of contact with the consumer are reduced compared to the experience in store. It is necessary to wait for the delivery to improve the online shopping experience. To offer a unique customer service, the major part of the customer relationship will rely on the professionalism and availability of the delivery person.
Therefore, the work of the delivery person should not be underestimated, as they are the first, if not the only, physical contact point between the customer and the brand. A bad customer experience at the time of delivery can therefore jeopardize the marketing strategy and the entire business of brands. Most importantly, in the worst case scenario, it can lead to a loss of customers for the brand.
One of the cornerstones of our service is customer satisfaction.
At the very origin of the company's creation, one question was particularly close to our hearts: Why don't delivery personnel realize that they are the guarantors of a good customer experience?
With this in mind, MiPi developed a tailor-made offer that puts the customer experience first.
The respect of delivery times is one of the determining factors for a successful customer experience. Thanks to our logistics management and the professionalism of our carriers, each parcel arrives at its recipient's address, according to the delivery window agreed upon at the time of order validation.
You have to be able to trust your logistics partner to ensure that the packages are sent and received properly by the recipient. All this, with the promise that the packages will always arrive safely (no more losses or thefts), in perfect condition. The soft modes of transport do not have to harm the packaging and the boxes. Small packages or larger parcels are transported with the greatest possible care.
The hand delivery of the parcel allows to create an interaction with the final customer.
Through courtesy, politeness or simply a smile from the delivery person, a personalized customer relationship is created and enhances the online shopping experience.
To reinvent the home or office delivery experience, everything depends on the relationship. A strategy that can pay off in terms of differentiation and loyalty.
More and more French people are aware of the environmental impact of online delivery and ordering. Developing a cleaner and more eco-responsible delivery method can help provide a customer experience that correlates with the brand image and CSR positioning of e-retailers.
With our cargo bikes, our electric scooters and our hybrid and CNG/GNV vans or our tour optimization tool, we try to reduce the environmental impact of our activity and encourage good initiatives.
To meet the needs of today's buyers, while taking into account the new challenges facing society, MiPi has a duty to help the parcel delivery and transport industry evolve.
Companies and retailers can no longer deny that their activities have a major impact on the planet. They therefore have a duty to develop products and services that are not only more respectful of the environment, but also sustainable for future generations. MiPi has implemented ecologistics for its routes in order to reduce its carbon footprint.
In a predominantly male transport world, the MiPi founder's desire to establish absolute parity in her company was a real commitment. Encouraging the employment of both men and women, and drawing on the resources and skills of each to drive delivery services to the top. It's a promise we've kept.
Job security is an important criterion in the MiPi business. Our recruitment policy favors motivated people who care about a job well done. To achieve this, we rely on employment agencies (Pôle Emploi, Missions Locales, associations, etc.). We then train our employees in our business of service and customer satisfaction. We make sure they are aware of the important role they play through their involvement. In the same way, the safety of our carriers during deliveries is also in the very DNA of our company.
